Since Barack Obama's historic victory this week, it appears that marketing people the world over are rushing to tell us what we can learn from his campaign. A search for 'What marketers can learn from Obama's campaign' yielded over 2 million hits)
Now, we've been talking about this for a bit anyway (even further back, on the old blog), so we're not going to re-hash it all again.
Far better that you read this piece by Al Ries of Wolff Olins on the importance of positioning in the campaign, and this piece by Seth Godin which discusses some of the bigger themes.
I think Seth says some really interesting stuff ('Motivating the committed outperforms persuading the uncommitted') and some really stupid stuff ('TV is over'), but all of it is a bit more original, and a bit more 'big picture', than the rather repititive 'It's Web 2.0 wot won it' rhetoric.
-- Toby
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