OK, I know a few of you are secret World of Warcraft players (The Persuader?) and some of you may have already seen this before judging by the number of YouTube hits it has had. This looks like a neat way of Toyota winning over a new community (World of Warcraft fans of which there are 11.5m who subscribe each month worldwide). It's neat because it ran in a conventional TV ad break without an end logo or web address to tell viewers who's behind it or what to do to find out more. This created intrigue (or got lots of people thinking wtf?!), probably getting a lot of WoW fans to want to find out the stories behind it, leading to lots of blog and web chatter and debate. If something is intruiging and entertaining enough people know where to look for more and the beauty is that Toyota (and their agency) probably knew that most WoW fans would want to do just that.
Nice work.
Stephen
Leeeeeeeeroy Jenkins!
http://www.youtube.com/watch?v=LkCNJRfSZBU
Posted by: Toby | March 10, 2009 at 07:03 PM