Thank you to John Wilshire at PHD for this. I won't repeat everything he has written, as you can read more on his blog here. In short, how damn cool are the business 'cards' the guys at Lego have. I am so jealous.
While I admit they can't be the easiest to carry round in your pocket, they speak volumes about the company and I would hazard a guess that Charlotte Simonsen and her colleagues are pretty enthusiastic about their company. The little things count you see. Unlike the standard cards most companies have, no one is going to lose these and everyone will talk about them. It is such a simple, yet genius viral touch that instantly warms you to their staff and company. They have learnt that every touch point matters. Something companies often forget.
I am not suggesting that it is related to the business cards alone, but coincidentally, after a few years of struggle, Lego have bounced back with double digit growth in 2008.
It got me wondering what the following scene from American Psycho would have been like if Charlotte Simonsen from lego had been in the room at the time - click here.
I think it would have gone something like this; "Oh Jesus, the precision of the beams, axels and bricks must only be made possible by stereolithography machines, where the ABS plastic is heated to 232°C until at a dough-like consistency, before being injected into molds at pressures between 25 and 150 tons. Look at the moulds - they permit a tolerance of up to two thousandths of a millimeter, to ensure the bricks remain connected. The pure black lettering on the acrylonitrile butadiene sytrene resilient plastic. The red trousers even match the arms and logo." At this point he would have then had a heart attack and the film would have ended.
- Sam
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