Generation Gizajob

 

There is a common belief that a recession hits young people less than their elders. The thinking going that they are more likely to live with their parents, have no dependants (although that is not always the case) and are less likely to have a mortgage. However these latest findings from GfK NOP's Consumer confidence barometer suggest that their overall consumer confidence is as low as the rest of the population, probably fuelled recently by job loss headlines.

The confidence of Gen Y has probably been fuelled by job security and economic confidence, being a generation too young to witness the last recession. Maybe now this will change and we'll see a different generation with different attitudes.

Stephen