We like Hyundai North America at the moment. Yes they have done it again. So they go and win the North American Car of the year for their all new luxury sedan the Genesis. Pretty cool that. But then they run this ad in the middle of the Superbowl.
This ad is genius for four reasons.
1. It tells consumers something tangible about why the product is good. It won Car of the Year.
2. It uses competitors brand values to establish Hyundai's premium credentials
3. It expains, in a really nice way, how you should actually pronounce the brand name. Apparently its like Sunday not Mai Tai.
4. The other cars the Genesis beat to the North American Car of the Year award were the Ford Flex and the Diesel Volkswagen Jetta. Two car brands that did not appear in the ad.
We like Hyundai.
Ben
Nice concept. It's new and it gets your attention, thereby making people more curious of the car for more than just being car of the year. It's a good jumpstart for the company.
Posted by: Leisa Dreps | August 19, 2011 at 01:54 PM