A week or so ago we posted a blog about Lego's awesome business cards. This week I thought I would share what they are doing with their packaging.
Augmented reality is essentially the process whereby clever digital people build on real things in the virtual world. In the case of Lego, what this means is that the packaging comes to life when it is read by your computer. Take a look at this and all will make sense.
Mini have done a similar thing in press that you cabn see here, but for a simple explanation of the way augmented reality works and what it might mean for us in the future, take a look at this:
Prett cool me thinks! Expect to see a lot more examples this year.
- Sam
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