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September 08, 2009


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Hi Angus,
We (blogging team at OMD Ireland) wrote a piece on this aswell - it's certainly an intriguing idea. I like your thought about the hybrid model as I feel that any brand needs long term strategic guidance as well as ongoing new ideas. And of course an agency to develop that clear brand identity to start with!

We got some feedback from the folks at IdeaBounty aswell which you might be interested in reading. It seems that it is not quite a "crowdsourcing" idea, in the sense of mining the public, so much as a new way to find professionals in creative agencies -all their winners so far have been in agencies.

Which I think proves the point that creative professionals are still offering the best work.



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