The new, new thing...

Remember neuromarketing?

Well, that's old news.

Welcome to genomarketing.  I can't quite work out whether this is real or not, but, scarily, I suspect it is.

If we're all really that desperate to find some kind of 'scientific' framework for what we do, can we all just stop surfing through these nascent, and often highly speculative, areas of science like a bunch of post-modernists and actually try something a bit more established and robust.

Like behavioural economics.  (More on this soon...)

Thanks to Richard M for the tip.

-- Toby