Twittering away in the echo chamber

Everyone loves a bit of Twitter, well according to the marketing community they do anyhow. Indeed marketers can hardly be blamed for getting excited given the hyperbole around the social network. But sometimes it's hard to see the wood for the trees. Luckily, Google offers a (free) chainsaw of sorts with its Ad Planner tool. Based on affinity with other sites UK visitors to Twitter.com look rather like the digital marketing community, being more likely to visit sites like distilled.co.uk, searchcowboys.com, Netimperative.com and econsultancy.com. Compare and contrast with social networks like Facebook and Myspace to see just how insular the current Twitter user base looks. Looks like the marketing community has indeed found its next echo chamber!

Thanks to Yin for the flag.

Angus

Comments

[koningwoning]

0bvious that this happens if you have the questionnaire going in an emarketing surrounding.......